Canadian Diabetes Care Guide & Guide canadien sur le diabète

The Canadian Diabetes Care Guide (English and French),  is a digest sized magazine written by diabetes professionals for people newly diagnosed with type 2  diabetes. Established in 1995 it contains information on diet, exercise, medication and necessary lifestyle changes. The magazine is distributed and polybagged with samples/brochures/coupons/information  twice a year – a complete diabetes care kit for people newly diagnosed. All materials are available free of charge to patients through participating diabetes educational clinics nationally and is distributed to patients via diabetes educators.

The circulation is 94,000 copies semi-annually (188,000 per year).  Distributed spring/summer and fall/winter.

The purpose of the Canadian Diabetes Care Guide is to help and inform people with diabetes as they are involved in learning about and planning their new lifestyle. The guide offers easy to follow, practical advice and is intended to complement instruction from Diabetes Educators.

 Diabetes Care Guide and Sampling Rate Card 2016

Contact Jane Bradley at or 416-537-2604 ext. 244 for rate information.

Diabetes Care News, info diabete and Professional Sampling Pack

The Professional Pack or Pro Pack as we like to call it,  is distributed semi- annually to over 2,0000+ front line diabetes professionals who provide diabetes education at clinics, community health centre and home care across Canada. The Pack contains a full-size newsletter, Diabetes Care News – Info diabète with peer written articles on a variety of diabetes related topics, plus information and sample products highly suitable for people with diabetes, to assist educators with their product assessments and patient recommendations. All material is by request only. Advertising and sampling is accepted in the newsletter and Professional Pack

 Diabetes Care News and Sampling Rate Card 2016

Contact Jane Bradley at or 416-537-2604 ext. 244 for rate information.


IDS Canada (Information Display Systems) and Diabetes Care Group have combined their expertise to create the DDMP— Definitive Diabetes Media Program.

We know you have options in reaching Canadians diagnosed with type 2 diabetes. However, when you fragment your media buys, you’re not maximizing your budget. We can leverage your media spend by giving you access to consumers and educators at a fair and discounted price across a variety of platforms. PLUS, our field representatives will evaluate your program and do market research during and after your campaign.

The DDMP program is a comprehensive package that includes PRINT, DIGITAL, SAMPLING, FIELD REPS, FOLLOW UP MARKET RESEARCH for both consumer and educators.  There is no other program like this in Canada.

 DDMP (Definitive Diabetes Media Program)

Contact Jane Bradley at or 416-537-2604 ext. 244 for rate information. &

We accept advertising of products and services that are highly suited to people with diabetes.

Ad Unit Dimensions for Static & Rich Media:

Leaderboard 728 X 90
Medium Rectangle
300 X 250
Skyscraper 120 X 600
Wide Skyscraper 160 X 600

Custom microsites are also available for your communication needs.

Contact Jane Bradley at or 416-537-2604 for rate information.